Auto Finance News has launched, a unique community site to help industry executives navigate today’s rapidly — and dramatically — changing environment. is a social network, meaning that members of the free site can interact with one another by posting blogs, participating in forums, networking with new colleagues and reuniting with old ones, or creating and joining electronic groups. The site also includes news feeds and videos.

“Think of as Facebook for the auto finance industry,” said JJ Hornblass, executive editor and publisher of Auto Finance News and its new sister web site. “The utility of the site is phenomenal, and we look forward to industry players using it to their advantage for a long time to come.”

The site, which went into beta release at the end of July, serves as a hub for auto financiers, technology vendors, and ancillary service providers. The site can also be customized. Advertising space on the site is available.

“The site is a long time coming,” Hornblass said. “Royal Media Group [Auto Finance News’ publisher] has been uniquely dedicated to the automotive lending and leasing industry since 1996. advances our role and commitment to this marketplace to a whole other level.”

“We look forward to seeing our readers online,” he added.

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